Business Tools

NYSAR offers the following business tools for use by local boards/associations:

NYSAR Graphics Standards Manual

In 2012 NYSAR’s Marketing Department established a new logo and tagline to better symbolize NYSAR’s direction as a forward-thinking organization and to better fit within our current graphic standards. The new logo, with its six-house design, is a graphical representation both of NYSAR’s focus and the six main areas of member support: Government Affairs, Legal/Board & Member Services, Education, Member Perks, Information Resources, Foundations and Divisions. The house theme is representative of the real estate industry and symbolizes the protection that NYSAR provides to the members of this industry. The new tagline “Your home for success.” speaks directly to our members, reminding them that NYSAR is here to help them achieve their goals. Together, the new logo and tagline act as a powerful reminder – directly reflecting the energy and momentum that drive our organization every day.
Adherence to these guidelines is integral to the maintenance of the NYSAR brand. Local board and associations are invited to apply the NYSAR graphic standards and use NYSAR logos when co-branding materials, such as promotions for professional development courses, on their websites and on other materials as appropriate. If you have questions, please feel free to contact Kristen Pooler, NYSAR's Director of Marketing, at

Click here to view the manual.

Education Resource Directory helps identify speakers, topics

To assist you in planning your educational offerings to your members, NYSAR has compiled a contact directory of speakers and their topics that have been used previously, either by a local board/association in New York State or by NYSAR.   

Click here to view the directory. 

Be prepared to respond to a potential disaster affecting your association

Create your own business continuity and disaster recovery plan using NYSAR’s plan as a model. NYSAR staff, in response to a strategic plan initiative, spent countless hours developing a comprehensive “NYSAR Disaster Preparedness and Business Continuity Plan” document that you can use as a template for your association. The plan covers the key areas that need to be addressed to protect employees and help you to recover from a catastrophic event affecting the operation of your association. Click here to view the plan document. 

NYSAR standard member application

A NYSAR working group, comprised mainly of local association executives, developed a member application that NYSAR’s Member Services and Support Committee has approved as the standard form recommended for use by local associations.

In the process of developing the application, the working group considered local association data needs and the need to enhance the collection of member demographic data (e.g. areas of specialization, professional designations, etc.). Additional data will help us to better communicate relevant information to different segments and better serve member needs. 

While NYSAR recommends that the application be used by local associations, it is not and cannot be required. You may need to revise the form in order to accommodate any items that specifically pertain to your board (e.g. The application does not separate membership by class type because NYSAR and NAR do not classify other than REALTOR membership. If your board uses separate class types, then you will need to add this to the application.)

The application is now available here. If you have any questions, please contact Patrick Reilly at or 518-463-0300 x205.

Qualtrics online survey application
NYSAR uses Qualtrics online survey application to conduct various online surveys throughout the year. As a benefit to New York local board/associations, NYSAR purchases four additional user seats which are available for free to local board/association staff to conduct their own online surveys. The user accounts are only available temporarily and on a first-come, first-served basis. When a new request for a user seat comes in, the account that has been dormant the longest will be deactivated to accommodate the new user. All users are encouraged to export their data and reports after their research project to ensure it isn’t lost if/when the account is deactivated.
Visit to learn more about the platform. If you’re interested in obtaining a user seat, please contact Kristen Pooler, NYSAR Director of Marketing, at making note of the proposed start and end dates for your project.

Featured Content

The January/February digital edition of New York State REALTOR is now available!

Meet your 2018 NYSAR Leadership Team; get tips on how to be a digital marketing star; learn how to determine if you need an agricultural district disclosure; and much more! Click here to read the latest issue.
Industry Resources