Market with NYSAR

Vendor Marketing Opportunities

New York State REALTOR magazine

The New York State REALTOR magazine is NYSAR’s premier member publication used as a source of technical information, industry trends and related news as well as legislative issues. It is an 8 ½” x 11”, saddle-stitched, four-color, bimonthly publication that is mailed to all NYSAR members. All advertising is handled through Naylor Communications, a national leader in professional communications services for associations. Special placements and editorial adjacencies are available and are awarded on a first-come, first-served basis.

FREQUENCY: 6x per year

REACH: Approximately 51,000 members

COST: Varies

CONTACT: Shaun Greyling, Naylor Communications
5931 NW 1 st Place, Gainesville, FL, 32607
800-369-6220. Click here for a media kit.

E-News paid sponsorship

This semimonthly e-newsletter is e-mailed to all members with e-mail addresses in NYSAR’s database. E-News contains industry news and association updates. The sponsorship message includes a paragraph of 50 words advertising your company, product or service with a link to your website.

FREQUENCY: 24x per year on approximately the 15th and 30th of each month

REACH: Approximately 47,000 members

CONTACT: Shaun Greyling, Naylor Communications
5931 NW 1 st Place, Gainesville, FL, 32607
800-369-6220, ext. 3385. Click here for a media kit.

Online advertising at

The New York State Association of REALTORS website at averages approximately 13,000 hits per month generated by more than 9,000 unique visitors per month. All ad placements are sold on a quarterly basis and many primary page placement options are available including:

  • Primary member page - $500 per month

All advertisements are 152x97 pixels with a maximum file size of 10k.

CONTACT: Erin Clary, NYSAR Communications Coordinator
518-463-0300 x236

NYSAR’s Annual Convention and Expo — Triple Play

NYSAR’s Annual Convention and Expo, Triple Play, is held in conjunction with the New Jersey and Pennsylvania state associations. It is the largest annual convention and trade show of its type in the U.S. and is the premier event for the real estate industry in the tri-state area. This event features more than 50 educational sessions with industry leaders and more than 495 exhibitor booths. There are exhibiting, advertising and sponsorship opportunities available.

DATE/LOCATION: Dec. 6-8, 2011, at the Atlantic City Convention Center, NJ

REACH: Approximately 10,000 (approx. 2,000 from New York )

Triple Play Exhibiting:

Triple Play attendees are influential - they are brokers, sales agents, owners and managers, who make purchasing decisions. Seventy-five percent (75%) of attendees surveyed ranked gathering information about industry-related products and services at the trade expo as one of their top three reasons for attending.

COST: $1,500- $2,000

CONTACT: Visit starting in June for the complete prospectus and application.

Triple Play Advertising:

Exhibit industry research shows that exhibit marketing effectiveness increases 46 percent when an exhibitor supports its booth with pre-show, at-show and post-show advertising. Consider advertising in the official Triple Play Convention Program.

COST: $225 - $1,000 (depending on ad size and placement)

CONTACT: Visit starting in June for the complete prospectus and application.

Triple Play Sponsorship:

Sponsorships are a cost-effective way to maximize your exposure and drive traffic to your company and booth. Sponsorship package benefits include: your company name and logo featured on direct mail pieces, on the convention web site, on a large banner at the exhibit hall entrance, and in the official Triple Play 2009 Convention Program; sponsorship mention in all Triple Play press releases.

COST: $1,000 - $7,500

CONTACT: Visit starting in June for the complete prospectus and application.

NYSAR’s Winter and Fall Business Meetings

NYSAR holds business meetings twice annually, bringing together brokers, owners, managers and agents from across New York State. Through various exhibitor and sponsorship levels, affinity partners can have the opportunity to reach these decision-makers.

DATE/LOCATION: February: The Desmond Hotel in Albany; September: Turning Stone Resort & Casino, Verona.

REACH: Approximately 400 members

CONTACT: Irene Saulsbery, NYSAR Meetings and Education Planner
518-463-0300 x235

For more information on sponsorship and exhibitor opportunities during our Mid-Winter and Fall Business Meetings, click here.

Local Board/Association Agents Day Shows

There are 200-600 REALTOR attendees at each show, depending on the location. Participate as exhibitor/sponsor.

DATE/LOCATION: Varies by event

REACH: Varies by event (200-600)

COST: Varies by event

CONTACT: Local boards for more information.