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NYSAR launches advertising campaign to promote REALTORS

Apr 21, 2014
In an effort to spotlight New York State’s REALTORS as the spring market gets under way, NYSAR has launched a limited, statewide print advertising campaign. The four-week run, which began in mid-April, will promote the use of REALTORS and REALTOR efforts to protect homeowners.

The association leveraged a NAR campaign by utilizing their existing advertisements branded with the NYSAR logo and contact information. Additionally, the REALTOR advocacy advertisement will include statewide concerns. In most areas, one week will also focus on using commercial REALTORS.

The full-page, full-color advertisements will appear in the following publications: Adirondack Daily Enterprise, Albany Times Union, Binghamton Press and Sun Bulletin, Buffalo News, Daily Freeman, Elmira Star Gazette, Ithaca Journal, Journal News, Newsday, Plattsburgh Press Republican, Poughkeepsie Journal, Rochester Democrat and Chronicle, Staten Island Advance, Syracuse Post Standard, Times Herald Record, Utica Observer Dispatch, Watertown Daily Times.

The combined circulation of these publications exceeds 2 million. Additionally, several publications included online advertising, and most of the stand-alone publications have additional free newsstand distribution.
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