Realtor.com has announced a new partnership with home-sharing and vacation-booking site Airbnb to allow potential home buyers to experience a specific neighborhood before purchasing. The partnership will allow visitors to book Airbnb accommodations from realtor.com’s site, in an effort to help potential buyers to “live like a local” at owner-rented, single-family homes, condos, lofts and other properties.
The move is expected to help the portal better target millennials, the largest generational home-buying segment in the market. Here’s how it will work: visitors to realtor.com will be able to select the option to “Airbnb before buying” for certain properties, with this option appearing on the homepage and on for-sale listing detail pages. Airbnb executives say their contribution will help potential buyers with the decision-making process.