Become REAL: Rise, Explore, Achieve, Lead

Hi! Welcome to NYSAR’s REAL program…Rise, Explore, Achieve, Lead! REAL is a FREE educational resource page to help grow your personal and professional skills. REAL is a program that will offer quarterly educational resources on a variety of topics. The lessons each quarter will be quick, just enough to give you a taste of the topic, with additional recommended resources to keep learning. We hope you stop by and see how you can become REAL!

Communication-It’s What Real Estate Is All About!

As agents, you probably already know that communication is a crucial and critical skill. If you can’t communicate clearly and concisely, you could jeopardize losing a client. But what is communication? To put it simply, it’s the exchange of information done between one person, place, or group to another.

Good communication is necessary in real estate because it drives everything you do! Your job is people-oriented and learning a set of divers communication methods will help you stand out among the crowd.

Want to learn more on how to effectively communicate? Check out the resources below and see how you can become REAL!


Inman Handbook on Communication

Ted Talks:


  • Real Estate Marketing and Effective Communication Skills: Ability to Convey
    Textbook by Diego DE GIOVANNI
  • Perfect Phrases for Real Estate Agents & Brokers
    Book by Dan Hamilton


Business Acumen: Do REALTORS® need it? Do REALTORS® have it?

Business acumen is a phrase used to describe a variety of business skills, it’s not your gut or having a good sense at business, but physical concrete skills you can learn and grow. The more business acumen you have (aka your toolbox), the more effective you’ll be at making sound business decisions. The bigger and more diverse you make this toolbox, the better your chances for arriving at the best outcome for a given situation.

Examples of business acumen skills can include:

  • Communication – being effective, concise, clear
  • Collaboration
  • Problem solving
  • Recognizing customer needs
  • Having initiative – being a self-starter
  • Ability to focus and remove external/internal distractions
  • Being calm in any situation (professional composure)

For further learning on business acumen, please refer to the list of resources below. Happy learning!



  • The Business Acumen Handbook: Everything You Need to Know to Succeed – Book by Steven Haines
  • Seeing the Big Picture – Book by Kevin Cope and Kevin R. Cope
  • Business Acumen for Strategic Communicators: A Primer – Book by Matthew W. Ragas and Ron Culp


Emotional Intelligence – what is it and why do you need it as a real estate agent?

Emotional intelligence is having the ability to identify and manage your own internal emotions and then recognizing the emotions of others and responding appropriately. You may be asking yourselves, “Why should I care about this as a real estate agent?” According to an article on Inman (see link below), the most important EQ skills that relate specifically to real state include negotiation skills, likability, trust, sales tactics, and clear communication. Having and building strong emotional awareness (EQ) directly correlates to becoming highly successful.

If you would like to learn more about EQ and how it can leverage your career in real estate look at the resources below:


4 habits of emotionally intelligent real estate agents: Having a high IQ does not necessarily make you smart by Jennifer Riner, staff writer at inman.


Emotional Intelligence: 10th Anniversary Edition; Why It Can Matter More Than IQ, by Daniel Goleman


Ted Talk – 6 Steps to Improve Your Emotional Intelligence (17 minutes)

Ramona Hacker offers six steps to improve emotional intelligence in her Ted talk, after having to discover ways to overcome “burnout” for herself.