Hi! Welcome to NYSAR’s REAL program…Rise, Explore, Achieve, Lead! REAL is a FREE educational resource page to help grow your personal and professional skills. REAL is a program that will offer quarterly educational resources on a variety of topics. The lessons each quarter will be quick, just enough to give you a taste of the topic, with additional recommended resources to keep learning. We hope you stop by and see how you can become REAL!

Emotional Intelligence – what is it and why do you need it as a real estate agent?

Emotional intelligence is having the ability to identify and manage your own internal emotions and then recognizing the emotions of others and responding appropriately. You may be asking yourselves, “Why should I care about this as a real estate agent?” According to an article on Inman (see link below), the most important EQ skills that relate specifically to real state include negotiation skills, likability, trust, sales tactics, and clear communication. Having and building strong emotional awareness (EQ) directly correlates to becoming highly successful.

If you would like to learn more about EQ and how it can leverage your career in real estate look at the resources below:


4 habits of emotionally intelligent real estate agents: Having a high IQ does not necessarily make you smart by Jennifer Riner, staff writer at inman.


Emotional Intelligence: 10th Anniversary Edition; Why It Can Matter More Than IQ, by Daniel Goleman


Ted Talk – 6 Steps to Improve Your Emotional Intelligence: Watch video here! (17 minutes)

Ramona Hacker offers six steps to improve emotional intelligence in her Ted talk, after having to discover ways to overcome “burnout” for herself.