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REALTOR.com ends AgentMatch program

Dec 13, 2013

Move Inc., the operator of REALTOR.com, has concluded a pilot program test of AgentMatch in Boulder, Colorado and Las Vegas that started in July. The program, designed to match potential sellers with agents in their area, had been met with much discussion, debate, and concern among NAR members.

In the Thursday, December 12, announcement REALTOR.com President Errol Samuelson said: "In an age of reviews, ratings, big expectations and small attention spans, we wanted to create a service that would place facts, and REALTORS, front and center. We learned a few things in this experiment. We learned that using an algorithm to 'match' consumers with REALTORS is misguided. A computer cannot find the best REALTOR for someone, just like a computer cannot place an accurate value on a home."

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