Text Messaging Do’s and Don’ts: 5 Ways to Keep Mobile Marketing Compliant
DNCSolution News from PossibleNOW — September 2015
Mackenzie Frerich, Consultant, CompliancePoint
If you’re reading this, you’re most likely connected to the world of direct marketing and have certainly heard all the talk surrounding the FCC’s new Declaratory Ruling regarding TCPA.
In the Ruling, the FCC reaffirmed its previous statements that text messages, including internet-to phone texts, must adhere to the same requirements under the TCPA as calls to wireless numbers. With the evolving and intensifying legal and regulatory environment, it’s more important than ever to ensure your company’s mobile marketing efforts are compliant with the regulations.
According to Pew Internet Research, over 90% of U.S. households own mobile phones. Further, according to the Direct Marketing Association, 33% of U.S. consumers claim they prefer to receive marketing offers via text messages. This opens up the door to ever-advancing opportunities to market via mobile phones. However, it’s important to understand the rules and regulations before sending any text messages to consumers.
Please contact CompliancePoint at [email protected] or 855.670.8780 for any questions about text message requirements or other contact compliance-related matters.